Privacy Policy

What is the purpose of this policy? 
The Personal Data Processing Policy of Medellín Advisors S.A.S., identified with NIT 901667502 and available at www.medellinadvisors.com, establishes the principles for the collection, storage, use, circulation, and deletion of personal data. Its purpose is to guarantee the habeas data rights of the holders, in accordance with Article 15 of the Political Constitution of Colombia and regulated by Law 1581 of 2012 and the Single Decree 1074 of 2015.
This policy protects the right of every person to know, update, and rectify their personal information stored by Medellín Advisors, as well as safeguarding the constitutional rights, freedoms, and guarantees set forth in Articles 15 and 20 of the National Constitution.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, fill out a form or enter information on our site.
 
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.

• To improve our website in order to better serve you.

• To allow us to better service you in responding to your customer service requests.

• • To administer a contest, promotion, survey or other site feature.

• To quickly process your transactions.

• To ask for ratings and reviews of services or products

Consequently, Medellín Advisors S.A.S. will process personal data exclusively for the development of its business and administrative activities through its website. This includes managing service payments via e-commerce, maintaining a record of active and inactive clients, and communicating with current or potential clients through various channels (email, physical mail, call center, etc.) for advertising, statistical, or commercial purposes.
Additionally, Medellín Advisors will receive, address, and resolve inquiries, complaints, claims, and/or suggestions from current or potential clients. To fulfill these objectives, it may share information with allied companies and those responsible for data processing, always in compliance with the legal regulations in place.
How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
 
We use cookies to:

• Help remember and process the items in the shopping cart.

• Understand and save user’s preferences for future visits.

• Keep track of advertisements.

• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some of the features that make your site experience more efficient may not function properly. It won’t affect the user’s experience that make your site experience more efficient and may not function properly.
 
Third-party disclosure:
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
 
Third-party links:
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
 
Google:
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.
 
We have implemented the following:
Remarketing with Google AdSense
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
 
Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
 
Rights of Data Subjects:
In compliance with Article 15 of the Political Constitution of Colombia and its regulatory provisions, data subjects are entitled to the following rights:

• Right to access: The data subject has the right to obtain information about their personal data held by the data controllers and/or processors.

• Right to update: The data subject can continuously update their data to ensure accuracy and quality, maintaining its alignment with reality.

• Right to rectify: They have the right to correct any incorrect or outdated personal data.

• Right to delete: The data subject can request the removal of their data from databases managed by the controller and/or processor at any time.

• Right to revoke authorization: They may fully or partially revoke the authorization granted for data processing, provided they notify their decision in a timely manner.

Additionally, data subjects have the option to decide whether to respond to inquiries regarding sensitive data or data related to children and adolescents, as stipulated in Article 12(b) of Law 1581 of 2012.
Under no circumstances will personal data be processed without the prior, explicit, and informed consent of the data subject, as required by Article 9 of Law 1581 of 2012.
 
Obligations of Medellín Advisors S.A.S.:
Medellín Advisors S.A.S. recognizes the ownership of its clients over their personal data and will use it exclusively for the purposes expressly authorized by the data subject or the applicable regulations. In its processing, the company must:

• Guarantee the right to habeas data at all times.

• Request and retain a copy of the data subject’s authorization for data processing.

• Inform the data subject about the purpose of data collection and their rights.

• Protect the information with security measures to prevent unauthorized access.

• Ensure that the data is truthful, complete, updated, and verifiable.

• Update and rectify the information when necessary.

• Respect the privacy and security of personal data.

• Process inquiries and complaints in accordance with legal provisions.

• Comply with the instructions issued by the Superintendency of Industry and Commerce.

• Limit access to personal data to authorized persons only.

• Use personal data exclusively for permitted purposes and in accordance with current regulations.

 
Mandatory Compliance:
This policy is mandatory for clients, employees, contractors, and third parties acting on behalf of Medellín Advisors S.A.S. Failure to comply may result in labor or contractual sanctions, as well as potential financial liability for damages to data subjects or the company.
Reach:
This policy applies to all personal information registered in the databases originating from the website of Medellin Advisors, which acts as the data controller.
Data Controller:
The entity responsible for data processing is Medellín Advisors S.A.S., a commercial company identified with NIT 901667502, domiciled in Medellín, Antioquia, Colombia.
Complaints and Inquiry Procedure:
Medellín Advisors S.A.S. guarantees the right to inquiries and complaints, allowing data subjects to access, correct, delete, or revoke authorization for their personal data. Requests can be sent to info@medellinadvisors.com.

• Inquiries: Responses will be provided within 15 business days. If more time is needed, the data subject will be notified before the deadline, with a maximum extension of 5 additional business days.

• Complaints: Addressed within 15 business days from receipt. If delayed, notification will be given before the deadline, with a maximum extension of 8 additional business days.

• Incomplete complaints: The claimant will have 5 business days to provide missing information. If not completed within 2 months, the complaint will be considered withdrawn.

• Misrouted complaints: Redirected to the appropriate organization within 2 business days.

• Complaint registration: The database will reflect a “complaint in process” status within 2 business days, remaining until resolution.

Database Validity Period:
The databases will remain valid for the same period as Medellin Advisors S.A.S., except for those created for specific one-time activities, which will be valid only until the completion of such activity.
Policy Validity and Updates:
This policy has been in effect since mayo 13, 2025. If substantial changes are made to the privacy policy, a new authorization will be obtained through the usual contact channels between the company and the data subjects.
Any significant modifications to the data processing policies will be communicated promptly to the data subjects through the usual channels, including:

• Website: www.medellinadvisors.com

• Email notifications sent to data subjects.

• Physical notices at the company’s headquarters for individuals who do not have access to electronic communication or cannot be reached through other means.

Contacting Us
If there are any questions regarding this privacy policy, you may contact us.